Simply Elegant People
C.E.O and Owner
Robert is a certified chef and has worked in the hospitality industry for over 35 years. He founded Simply Elegant in 1996 and designed each division to complement each other. He named Simply Elegant after Albert Einstein’s theory “if we can describe the universe in a ‘simple but elegant way’ we can understand the universe.” Simply Elegant has prospered due to Robert’s belief and nurturing the staff community. With his leadership Simply Elegant has grown from its humble beginnings as a catering company to a full-range hospitality firm.
Director of Special Events
Sharon is a Certified Special Event Professional (CSEP) and has been a manager with Simply Elegant since 2004 in the roles of operations manager, florist, decorator, wedding and event planner. Prior to Simply Elegant, she owned a successful Vancouver floral and event decorating company. As a key note speaker and educator in the event industry, she has been a member of the International Live Events Association for over 25 years. Sharon’s range of expertise and natural ability to communicate with our clients makes her a valuable asset to our firm.
Director of Food & Beverage
Peter received his “top drawer” training at the Hotel Management School in Leipzig, Germany and honed his skills during his 8 years at Kempinski Hotels and Resorts, one of the oldest European hotel chains. His previous experience ranges from being a tea expert to an extensive knowledge of Champagne. His calm, professional demeanor is perfectly suited for coordinating large, international catered events to small, intimate dinner parties. Our clients love Peter’s attention to detail and personalized service when it comes to menu selection for their events.
Toni oversees our marketing department from design work and social media programming to implementing other digital and traditional media campaigns for Simply Elegant. With more than 20 years experience in marketing and branding, Toni is also involved in marketing research and ROI estimates. She is experienced in measuring performance indicators for events. Plus she’s been an adjunct professor for 10 years at MRU teaching courses in marketing, research and branding. Toni has a BA in Economics and an MBA in Marketing.
Jason started his career in the hospitality industry in 1997 and graduated from SAIT’s Professional Cooking Program in 2001. Jason has worked his way up from a Garde Manger at well-known hotel chains to the Executive Sous Chef at Fort Calgary before joining our team. Armed with innovative ideas and creative food menus, he sources fresh produce from local suppliers and makes everything in-house from scratch. We’re proud of this work because he’s elevated the Simply Elegant brand with his unique approach to preparing quality food for our customers.
Office & Accounting Manager
Shelley is the person behind the scenes keeping us organized by handling both the office and accounting functions. Shelley came to Simply Elegant with over 25 years in the industry where she did everything from being a short order cook, to serving and managing a downtown pub. Ten years of working at the famed King Eddy taught her a great deal about music and, more importantly, people. After 10 years with Simply Elegant, Shelley is a calm force during busy events. She has an eye for detail in our proposals and makes sure all the numbers add up.
Ed is a P.Eng. and an MBA who graduated from the Monterrey Institute of Technology and Advanced Studies, in Mexico. With over 20 years of Information Technology consulting experience in North and Central America and the Caribbean, Ed is in charge of our Information Network. As part of our team since 2003, Ed has developed our information infrastructure onto a private cloud system which integrates communications, productivity, collaboration, data protection and security. He makes sure all of our internal systems are efficiently managed.
Digital Marketing Manager
Alex has over 10 years experience managing marketing campaignsthrough digital channels such as display, paid search and social media advertising. He previously worked on client accounts including Rolex and Mercedes-Benz USA. Alex has a Bachelor of Management (Marketing) degree and is a certified professional in Google AdWords, Inbound Marketing by HubSpot and Social Media Marketing by Hootsuite. Alex has worked with Simply Elegant for the past 5 years and is responsible for website development and our online marketing.
Join Our Team
Join an accomplished hospitality company that specializes in Event Management, Catering Decor, Florals and Consulting.
Simply Elegant prides itself on integrity and ethical business practices. Managers lead by example by showing respect and working alongside their staff. Employees are given responsibility and the authority to do their job with opportunities for advancement. We offer an exciting, fun environment for individuals who want to excel and grow in the hospitality industry.
Simply Elegant is a community of people who work hard, enjoy their lives and have earned the right to be respected as professionals and friends.