“I believe that the Arts allows us to explore our dreams and aspirations through sounds, touch and sight.” states Rob Vidra, CEO and founder of Simply Elegant, when explaining why he believes it is important for corporations and communities to support the Arts. Simply Elegant is very proud of the relationship that has been built with the National Music Centre and hopes others will follow their lead in supporting Calgary’s amazing cultural community.

Simply Elegant believes that the role of arts in our communities is essential. By supporting the Arts, we encourage and build a creative, healthy, and vibrant community. A community with a strong Arts focus provides opportunities for personal growth and business investment, forums for discussion and provocation as well as venues for sharing historical and future perspectives on society. The Canadian Arts Coalition (2015) found that “87% of Canadians believe that the arts and culture help us express and define what it means to be Canadian.”

The Arts represent the best of who we are as a society and can shed light on the potential for our future. Without the Arts, our lives would truly be lived in shades of grey rather than in a full spectrum of vital colour, brilliant sounds and delicious tastes. Our team of event planners, chefs, and florists is composed of some of Calgary’s best creative and inspired people. On a daily basis, Simply Elegant’s own creative and imaginative team demonstrates how the Arts are an important part of their work. From chefs to floral designers to event planners our work is influenced, guided and enhanced by the presence of the Arts.

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Simply Elegant knows that by supporting the Arts the whole community benefits. Nationally and internationally there is considerable research that shows the significant contribution that the Arts make to every community.  Research shows that the Arts have positive impacts on student academic performance, mental health, innovation and creativity and interpersonal relationships. The Arts can drive strong local, provincial and national economies, increase tourism, and build businesses that employ people in creative industries. And perhaps most importantly, as Randy Cohen (2015) noted in his ArtsBlog, “The arts are fundamental to our humanity. They ennoble and inspire us—fostering creativity, goodness, and beauty. The arts help us express our values, build bridges between cultures, and bring us together regardless of ethnicity, religion, or age. When times are tough, art is salve for the ache.”

Simply Elegant is excited about the potential of our partnership with the National Music Centre and we will continue to seek ways in which we can support our city in building a stronger Arts and cultural community. Simply Elegant will continue to demonstrate a commitment to the Arts and to leading community groups and companies in supporting our local Arts organizations. We believe that supporting the Arts benefits everyone and we hope you’ll join us in building even stronger ties with our music, theatre, dance and visual arts community in Calgary.

Simply Elegant is Calgary’s foremost Hospitality firm. Rising from a humble catering company, today Simply Elegant provides clients with a full range of services including wedding planning, event management, floral design, décor services and, of course, catering. Simply Elegant is supports worthy organizations, to find out more about our Arts sponsorship program go to simplyelegantcorp.com/fund/.

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